I was commissioned by East Lothian Council to design artwork for installation inside local buses. The banner needed to be eye-catching, legible from across one side of bus to the other and engaging. The aim was to focus on the younger market through a fun design, as well as promoting the ease and cost-effectiveness of this method of travel. The colour scheme was chosen based on ELC's brand guidelines.
After a successful banner roll out, the design was then adapted for flyers and posters to be distributed at static locations such as libraries, community centres and council buildings. This design was more in depth, detailing the prices and benefits in a transparent, easy to read format.
